Founded by Farya Purewal, a passionate young Pakistani woman, Sajaya is more than just a brand; it's a reflection of her love for jewelry and her deep connection to her roots. Growing up in a vibrant South Asian community, Farya was always captivated by the intricate designs and timeless beauty of traditional jewelry.

Farya embarked on a journey to create Sajaya, a brand that allows others to embrace their South Asian heritage in a way that feels fresh and relevant. Sajaya's collection features an array of culturally inspired jewelry, each piece embodying traditional elegance with modern influence. Sajaya offers something unique for those who want to celebrate their identity. Farya’s vision for Sajaya is to empower others to express their heritage with pride and style, making it a brand that resonates with both the old and the new.